HOW TO CHOOSE THE RIGHT PLATFORM (AS AN EXAMPLE SHOPIFY)

Selecting the best e-commerce platform is one of the first tasks you'll have to complete after launching an online business. It's essential to choose one that meets your company's needs.
Different platforms will provide various capabilities, including personalization and customer support opportunities.

What is Shopify?

Shopify is a complete e-commerce platform that allows you to launch, grow, and manage a business.
The experiences of millions of businesses on the platform have shaped their expertise and position as a leader in commerce. Their successes enable us to predict and develop the proper characteristics that will not only drive marketing today but also assist define and determine the industry's future.
You can create and run a profitable online store with the help of Shopify's many practical features and specialized apps. Anyone wishing to build an online business may find the platform's minimal startup fees, configurable themes, and ease of setup appealing.

Reasons why Shopify is the best choice for you

1. It is Easy to Use

Shopify guides you through each essential step necessary to start a store quickly. The user-friendly structure of the crucial features promises to walk new users through the potentially time-consuming process. Shopify is a top choice for business owners starting their first online store because it is generally more straightforward.

2. Ideas for Themes and Designs

A user-friendly, well-designed website can be a simple way to gain a competitive advantage and boost revenue. A website's carefully earned 42% of visitors will leave because of poor design and functionality.
Entrepreneurs may choose from more than 90 templates on Shopify and change practically every part of their company to match their brand correctly. Though many are expensive, many functional themes are free if you're on a tight budget.
Overall, Shopify has a more excellent selection of unique designs, making it more straightforward for newcomers to build an appealing and valuable online store.

3. Tools for e-commerce

Shopify has over 7,000 apps in its app store, providing an almost limitless amount of additional functionality. Many of the top Shopify apps are free, while more than half charge money. There is probably a simple one-click install software available for every eCommerce solution you're looking for.

4. Fees for transactions

The portion of each sale that an e-commerce platform keeps is transaction fees. It might be necessary to create a sustainable company.
Only when a business chooses to use Shopify Payments as opposed to other payment processors like PayPal does Shopify impose a transaction fee on sales. 

5. Features of Marketing

Shopify provides vital tools to assist with your chosen marketing approach. Content marketing, social media, SEO, and email marketing are the most important. In addition to these fundamentals, there are approximately 1,500 specific promotional apps.
Shopify has more marketing tools available through its app store. For retailers comfortable using various marketing strategies, Shopify offers a variety of marketing tools to support multiple initiatives.

6. SEO- search engine optimization

Since over 70% of search engine users only look at organic results, search engine optimization can be a successful marketing tactic. The long-term benefits of enhancing the quality and quantity of unpaid traffic are substantial.
If SEO plays a significant role in your marketing strategy, Shopify can effectively analyze the SEO of your online store using apps.
It also allows you to start a blog and produce information beneficial for your intended audience. Building trust with clients and improving your organic ranking in search engines are two ways content marketing may help you grow your business.

Conclusion

You must select a platform based on your present demands and anticipated future needs.
Additionally, it is a good idea always to be aware of the tools you have in your control, such as time and people, and how you may adjust them in keeping with the shifting needs of your internet business.
Selecting an e-commerce platform like Shopify allows you to create a robust online store while also giving you access to a community where you can network with other firms in the sector, learn, and get advice from professionals.